LOUIS VUITTON
YEAR-END PARTY
The Travel of Light (Le Voyage des Lumières)
Client
Louis Vuitton
Year
December 2025
11:11 GROUP hosted 2-night dinner event for cartier at a historic landmark
As part of Louis Vuitton’s year-end celebration, 11:11 Group conceptualized and delivered “The Travel of Light (Le Voyage des Lumières)”, an immersive evening inspired by light as the universe’s most natural traveler—moving from Earth to the stars and into the galaxy, echoing the Maison’s philosophy of movement and discovery.
The event transformed 1,300 square meters of Ho Chi Minh City’s newest destination into a luminous galaxy, welcoming over 400 guests from Vietnam’s leading media, celebrities, influencers, and Louis Vuitton VIPs. Featuring an exclusive live performance by HIEUTHUHAI, the night marked a strong close to 2025 and opened a new chapter for the Maison in Vietnam.
11:11 Group’s scope of work:
- Creative & Art Direction
- Spatial Design & Interior Installation
- Event Activation
- Media Production
THE MAISON’S ICONIC FLOWERS IN
SAIGON’S NEW ICONIC LANDMARK
11:11 Group led the full scope of concept development, creative direction, and production—transforming 1,300 square meters of Ho Chi Minh City’s most sought-after venue into a luminous galaxy through immersive spatial design, lighting choreography, and bespoke installations inspired by the journey of light.
WELCOME HALL
The Welcome Hall marked the beginning of the guest experience, introducing the event’s visual universe through controlled lighting, curated installations, and the first food and beverage touchpoints.
IMMERSIVE TUNNEL
The Welcome Hall marked the beginning of the guest experience, introducing the event’s visual universe through controlled lighting, curated installations, and the first food and beverage touchpoints.
MAIN HALL
The main hall welcomed guests into another dimension, where light became the defining element of the space. Following their journey through the immersive tunnel, guests were transported into a starry universe—shaped by celestial ceiling effects and carefully orchestrated lighting—that created a sense of depth, movement, and collective connection. Lounge seating and high tables were thoughtfully arranged to encourage natural social interaction while preserving fluid circulation and uninterrupted views toward the main stage, allowing the experience to unfold seamlessly within this luminous environment.
ENTERTAINMENT
The night’s entertainment unfolded as a dynamic progression of sound and energy, led by DJ 2Pillz and WOKEUP, who set the tone with immersive electronic rhythms that carried guests deeper into the experience. The evening culminated in a powerful live performance by HIEUTHUHAI, whose presence and artistry became the highlight of the night, uniting the audience in a shared moment of intensity and celebration.
