cartier’s clash collection -
editorial production 2
Client
Cartier Vietnam
Year
April 2025
To embody the bold contrasts at the heart of Cartier’s Clash collection, 11:11 Group creatively directed and executed a secondary editorial photoshoot that explored the tension between simplicity and depth through a storytelling visual theme.
Featuring acclaimed actress and model Phạm Thanh Hằng alongside model Thiên Minh, the shoot captured the unique energy each brings—both defined by strong, individualistic personas that echo the spirit of the Clash collection.
Through refined styling and intentional minimalism, the editorial allowed the jewelry to speak—highlighting its edgy versatility and duality. With a stripped-back narrative, 11:11 Group’s creative lens conveyed the full-bodied essence of Clash, translating its story into a powerful visual journey.