cartier
VIP dinner

Celebrating Iconic Creations

Client
Cartier

Year
June 2025

11:11 GROUP hosted 2-night dinner event for cartier at a historic landmark

As part of Cartier’s “Celebrating Iconic Creations” campaign, 11:11 Group conceptualized, produced, and executed an exclusive two-night dinner experience for Cartier’s esteemed partners and VIP guests.

The event took place at one of Ho Chi Minh City’s most storied landmarks—the Tran Dinh Xu Ice Factory—spanning a remarkable 10,000 square meters, with the central dinner hosted within the preserved 1,000-square-meter icehouse space.

11:11 Group’s scope of work:

- Creative & Art Direction

- Spatial Design & Interior Installation

- Event Activation

- Media Production

Be iconic. be Cartier.

This is not just a Dinner, it is an exclusive cocktail and dinner experience for 40 VIP guests each evening, taking them on an immersive journey through 3 ACTS, Cartier’s three most iconic collections:

Juste un Clou - Clash - Love

ACT 1

The evening began with a thoughtfully crafted narrative honoring the industrial legacy of the Tran Dinh Xu Ice Factory—reimagined through a creative immersive installation of sculptural ice works, designed to pay homage to the historic landmark’s storied past.

Each night, 40 distinguished guests stepped into this sensory world, where a bespoke soundscape, composed to reflect the ethereal qualities of ice, set the tone for the experience.

ACT 2

This journey transitioned guests into a cinematic post-apocalyptic-inspired setting, where a bespoke dinner, crafted by a Michelin-starred restaurant owner/chef Francis Thuan Tran, awaited at the heart of the main installation.

ACT 3

The celebration continued with captivating performances by renowned Vietnamese vocalist Văn Mai Hương and DJ 2Pillz, wrapped up as a true convergence of heritage, creativity, and contemporary luxury—crafted to resonate with Cartier’s most discerning audience.

The event brought together Vietnam’s top-tier celebrities, esteemed media partners (Elle, Harper’s Bazaar, Đẹp), and valued clients—underscoring Cartier’s deep connection with the country’s high-end market and its continued engagement with the region’s most influential tastemakers.

Actress/Model
Pham Thanh Hang

Singer
MONO