Apple’s iphone 16
event activation in
vietnam
11:11 GROUP x APPLE
Year
March 2025
11:11 Group executed a hands-on activation to showcase iPhone 16’s cutting-edge features to media and influencers. The event highlights Apple’s latest advancements in camera technology, iOS 18, Apple Pay, and productivity tools through guided demonstrations.
Held at a premium venue in the city center, the setup includes a multiple workshop spaces, offering an in-depth experience, ensuring attendees explore iPhone 16’s innovations while creating impactful content that reinforces its status as the ultimate smartphone camera.
11:11 Group’s scope of work:
- Creative & Art Direction
- Spatial & Interior Design
- Event Activation
Spanning a five-day event week with two sessions per day, 11:11 Group and Apple welcomed over 100 guests, including media partners and influencers across lifestyle, fashion, and education. Attendees engaged in extensive hands-on workshops, gaining deeper insights into iPhone 16’s camera capabilities and iOS platform features.
For this activation in Vietnam, 11:11 Group led the creative and art direction, crafting a unique experience by incorporating a photoset inspired by Hoi An’s café scene. This thoughtful execution provided an authentic and immersive setting, enhancing the guest experience and reinforcing the local cultural connection.
